Marketing

The term selling has many definitions and these definitions atomic number 18 constantly changing. However, the well constant idea is that marketing is a process in an attempt to satisfy and benefit both the consumer and the organization. This essay jump include the authors personal definition of marketing and definitions from two just about otherwise sources. Based upon these definitions, this essay will explain the richness of marketing in organizational success using net profit marketing by Nike, Adidas, and Reebok. The three definitions of marketing are outlined by the author of this essay, MSN Encarta Dictionary and 3) the American Marketing Association. The definitions are as follows: 1) the ability to plan the sale of goods and services, 2) the business military action of presenting products or services to potential customers in such a delegacy as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creati on of aim by advertising and sales campaigns, and 3) The process of planning and punish the conception, pricing, promotion, and statistical distribution of ideas, goods, and services to create exchanges that satisfy mortal and organizational objectives. The acrobatic shoe industry engages in meshing marketing and electronic commerce. Nike, Adidas, and Reebok, are three of the jacket companies in the athletic shoe industry.

Endless opportunities arise from the interaction and harvest of the WWW to declare and nurture commerce with developing and maintaining relationships with customers, suppliers, and other stakeholders (Ferrell, Hart line, Lucas, & Luck, 1998). Nike was sta! rted in 1964 by Philip Knight and has grown to fabricate the leader in athletic footwear and apparel. Nike started its web position in primaeval 1999. The web site can be seen from all oer the world, but only in the US can items be bought. Customer service is a top priority for... If you want to lounge about a extensive essay, order it on our website: BestEssayCheap.com

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