Case Study On Zara Fashion

1. Was Galicia (Spain) the right home base for the emergence of apparel retail powerhouse? According to the article, Galicia was the third poorest of Spains regions with blue unemployment have in mind and poor communication links (Ghemawat & Nueno 2001). In addition to that, the big bucks heavily relied on agriculture and fishing. Despite its famous history, as tailors for the aristocracy, Galicia lacked a strong local demand for the apparel sedulousness and a strong base upstream in textiles. Moreover, in that location were no technical institutes and universities to facilitate specialized training. However, Zara uses location as their competitive advantage. According to Porter (1998), the competitive advantage of a location lie in the quality of the environment it provides for achieving game and rising levels of productivity in a particular field. In this case, Zara took advantage of Galicias geographical proximity to Europe, as it is in the corner of Europe, hence red ucing transportation costs, employed confinement at cheap rates, and the area has always been well informal with apparels. In brief, even though Galicia has its limitations, the advantages clearly outweigh the drawbacks. Hence, in my opinion, I think Galicia is certainly a fertile sureness for apparel retailing. 2.

What do you think of Zaras by international strategy? Evaluate, in particular, its medieval strategy for product securities patience selection, its mode of launch and its standardisation of the marketing approach. Zaras past international strategy was admirable because it adopted a couple up mixture of sta ndardization and customization. In terms of ! standardization, Zara followed regular procedures in selecting and entering certain market which made operations easier. They usually expand into countries with similar or if not, favourable micro and macro instruction economic conditions. At the same time, there are suite left for customization in these regular procedures such as, different insertion modes and different brand positioning in...If you want to get a full essay, order it on our website: BestEssayCheap.com

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