Marble Female Figure

Marble Female Figure Cycladic Final Neolithic, ca. 4500-4000 BC Bequest of Walter C. Baker, 1971 (1972. 118. 104) â€Å"The figure represents a rare type known as steatopygous characterized by particularly full legs and buttocks, and is undoubtedly indicative of fertility. â€Å" RACHELLE DARDEN Rachelle Darden Art History 11 Short writing Assignment 2 The marble female figure is a sculpture selected from the Ancient Greek and Roman Galleries at the Metropolitan Museum in Manhattan. It’s also known as the final Neolithical Cycladic marble.The figure, now missing its head is an example of an uncommon type known as steatopygous. This sculpture is a representation of the Human Body in which its described by its distinctive features. It has a thin torso or abdomen suggesting a slim like body however it can be defined by its abstract but round shape. This particular piece is non-realistic in which the form of the breasts are in the shapes of what look like rain drops however they don’t look like actual female breasts but because of their placement it’s obvious that’s what they’re supposed to be.The entire has a plump like nature to in which it suggests that it’s a larger female, not your average female from this era. The thighs on the sculpture are also suggestive because not only are they round but they have a bit of an outline suggesting that they are extra-large which coincides with the rest of the sculpture. The sculptor gave this piece some very distinct features. In fact the most significant piece to this particular sculpture would be the buttocks. The buttocks literally are the largest feature on the sculpture and protrude the rest of the body. The thin yet round abdominal like structure gives the idea of a hin female but definitely a thick one. In contrast, the figure's upper torso is flat in profile with the arms typically framing V-shaped, pendant breasts. The pudgy, evidently idealized thighs narrow to tiny, stu mp like feet. However on the feet there are no toes and they don’t stretch out like they would on a regular human body. The body proportions are accurate in which you can tell that this sculpture is a very developed female with a very mature body. Looking at the sculpture there’s also a lot of age because its proportioned so well and has a lot of femininity.

Law on School Prayer Essay

The issue on school prayer has been subject to constitutional debate since 1960’s. The Court ruled against school-sponsored prayer in the Engel vs. Vitale case in 1962. Such court decision is in line with the upholding of freedom of religion (and the expression of one’s faith and belief). The Court said that one could instead do his or her prayer privately and need not impose his or her prayer to anyone (Dierenfield, 2007). This is the very basis of the Court for implementing the non-school-sponsored prayer in every school in the United States. Such ruling was put into question when another case of school-sponsored prayer occurred in 2000. The case wherein the Santa Fe Independent School District permitted the non-private conduction of prayer (done in front of other students of the school) which is aim to declare support for the football athletes (Status of Current Law on School Prayer, 2007). Although, the Congress had tried to intervene with the issue, the Court still prevailed by saying that the school violated the law against school-sponsored worship or prayer. In order to uphold the ruling of the Court against school-sponsored worship or prayer, the House and the Senate passed the ESEA (Elementary and Secondary Education) in October 30 2001 (Status of Current Law on School Prayer, 2007). This act states that schools that would violate the law against school-sponsored prayer would be denied of federal funding. The Congress position was to uphold the right of students for voluntary prayer hence it disallowed the imposition of school on conducting a school prayer. The fear of losing the support of the government (for public schools) really held every school so that they became really careful about dealing with religious and faith-related issues of their students. They allowed their students to pray or not pray. They do not anymore try to make actions or sponsor events that would tend to patronize particulars faiths or religions. Legal Implications Truly, no one should interfere with other’s way of expressing himself or herself. Likewise, no one should impose his or her religion, belief or faith to anyone (Muir, 1985). Thus, the Court had a very good reason for declaring such decision concerning school prayer. By taking a closer examination on the issue, one would realize that the Court, as well as the Congress, just really wanted to protect the rights of the students for voluntary prayer. Hence, schools were ordered not to support any form or kind of religious and faith-related activities. This is due to the fact that public schools have a diverse population of students who belong to various religions. In effect, if the school would favor one student or a group of students in the school to conduct an event that would advertize their religion, there will really be a violation against the rights of other students on their religious belief (Muir, 1985). The Court provided a very plausible and rational suggestion to religious sectors and the parents of the students. It said that students can practice their own way of upholding their religious faith while not impeding other’s right of voluntary prayer. They can really do their prayers privately. By doing so, no one would complain about the imposition of school prayer. The Congress’s sponsorship and Court’s implementation of the ESEA could really help them monitoring and regulating schools in sponsoring and conducting activities. The schools, in return, would ensure that they would be hands-off regarding religious matters. They should really do that otherwise their federal funding would be denied by the government (Status of Current Law on School Prayer, 2007). To end, the issue on school prayer and the law regarding it intend to promote the rights of the students for voluntary prayer and against discrimination of religion. Schools primary duty is to ensure proper education for their students – and that should be their focus.

Case Study of diagnosis and treatment of Gout

Case Study of diagnosis and treatment of Gout A 50 year-old male presented for an evaluation of rapid onset of pain and swelling in his right toe. The patient reported that he had two similar previous episodes with the same symptoms lasting four to five days and was treated by emergency physicians. The patientà ¢Ã¢â€š ¬Ã¢â€ž ¢s past medical history is significant for hypertension and treated with Hydrochlorothiazide. The review of systems was negative for headache, fever, chills, rash, earache, sore throat, cough, rhinorrhea, vision changes, weight loss, or change in appetite or disposition. The patient was afebrile, and this blood pressure was slightly elevated. PHYSICAL EXAMINATION: General: The patient is a pleasant male who appears to be in no apparent distress. Vital Signs: blood pressure 123/48, heart rate 76, Temperature 38.3 and 98% on room air. HEENT: Extraocular muscles are intact. Pupils are equal, round, and reactive to light and accommodation. Neck: Supple. No jugular vein distention noted. No carotid bruits noted . Lungs: Clear to auscultation bilaterally. No wheezes, rubs or rhonchi. Heart: Regular rate and rhythm. Normal S1, S2. A 2/6 to 3/6 systolic ejection murmur at the right upper sternal border. PMI is nondisplaced. Abdomen: Notable for laparoscopy surgical wound. Positive bowel sounds. Extremities: MTP is red, hot and swollen. Neurologic: The patient is alert and oriented x3. No focal neurologic deficits noted. Pathophysiology Gout is an inflammatory disease characterized by the deposition of uric acid crystals in and around joints, subcutaneous tissues, and kidneys. Although men and women are equally affected by gout, men are six times more likely to have serum concentrations above 7 mg per dL. Gout typically occurs during middle age and is uncommon before the age 30 years old. Women rarely have gouty arthritis attacks before menopause 1. Clinical Presentation Gout attacks are usually associated with precipitated events. Patients usually present with rapid onset of severe pain, swel ling, redness, and warmth in one or tow joints. This pain and inflammation are caused by inflammatory response. Acute attack untreated attacks usually last two to 21 days depending on cases. There are four clinical stages of gout according to the National Institute of Arthritis and Musculoskeletal and Skin Diseases (NIAMS). The first stage is known as asymptomatic hyperurecemia. During this stage, the patients can have an elevation of uric acid in the blood but they do not have any symptoms yet. After more and more urate deposits around a joint and if any trauma triggers the release of crystal into the joint space, patients will suffer acute attacks of gout. This second stage is known as acute gouty arthritis. The third stage, known as interval or intercritical gout, involves the interval between acute flare gout attacks with persist crystals in the joints. When crystals deposits continue to accumulate, patients are likely to develop chronically stiff and swollen joints. This stage is called chronic tophceous gout. Some permanent damage to affected joints and sometimes to kidneys can be seen. This advanced stage is relatively uncommon if patients receive proper treatment. Differential Diagnosis Gout in the elderly is often polyarticular and involves upper extremity joints (especially proximal interphalangeal joints and distal interphalangeal joints). Women present 70% of the time with polyarticular disease rather than the classic monoarticular arthritis seen in men. Gout can be mistaken for rheumatoid arthritis because tophi may resemble rheumatoid nodules and rheumatoid factors often become weakly positive as people age. It may be difficult to differentiate cellulitis or septic arthritis from gout, particularly when a fever, leukocytosis, redness, or desquamation is present. The term pseudogout, for calcium pyrophosphate deposition disease, belies the difficulty in clinically differentiating it from gout. For definitive diagnosis, joint fluid must be aspirate d for culture and a search for urate crystals.

Environment Essay Example | Topics and Well Written Essays - 1000 words

Environment - Essay Example I don’t think there is any evidence to support this idea. There are certainly people in the world who lead decent, secure, happy lives. But there are also many who do not. In order to have a good life it is important to have your material considerations taken care of—shelter, food, clothing. It is also important to have a sense of dignity and purpose. A happy person is one who sets goals that can be achieved; not impossible pipe dreams that will always disappoint. Sadly, many people in the world do not have the opportunities we have in the West. One of the biggest factors in examining environmental impacts is heavy industry. I would look at how many factories a rich country has versus a poor country. Countries that do a lot of manufacturing, especially products like chemicals, often pollute more than countries that have an economy based on financial services, for example. Another important factor would be environmental legislation to prevent companies from easily polluting. Usually rich countries have better, stronger laws that have developed over time. Rich countries are usually democratic countries that listen to lobby groups like environmentalists. Many poor countries are dictatorships where the ideas and opinions of only one man rule. Ecosystem are often defined as a matter of convenience because we cant study everything at once. How would you describe the characteristics and boundaries of the ecosystem in which you live. In what respect is your ecosystem an open one? I would say the ecosystem I live in is an urban one made up mostly of people plus some rats and pigeons and bacteria. It is a distinct ecosystem with clear boundaries—aka the city limits—but it is not closed. Food and animals and people enter it everyday, some for their jobs, other because of trade. Birds fly in and worms cross through the earth to enter. Also waste products are constantly

Discussion Board 6-1 Assignment Example | Topics and Well Written Essays - 250 words - 4

Discussion Board 6-1 - Assignment Example Simple narration of personal experiences gives counselors a view of the nature of the family and things that precipitate particular problem(s). Certain techniques of Solution-Focused and Narrative Therapies can incorporate with other types of family therapy. To begin, the narrative aspect of Narrative Family Therapy can be compatible with Experiential Family Therapy. This relates to the fact that Experiential Family Therapy focuses on encouraging individual family members to communicate their emotions freely and honestly. Disclosing and sharing emotions enable therapists to understand clients and demonstrate appropriate sympathy. In the same manner, Narrative Therapy focuses on encouraging disclosure of unpleasant experiences, which then eases when therapists sympathize and delink clients from the problems (Nichols, 2013). A therapist can use Narrative Therapy to initiate narration of stories that disclose a client’s experiences and then introduce Experiential Approach to identify negative emotions and guide the client in reducing impacts of the emotions on the health of a family. The fact that Solution-Focused Family Therapy views family problems as results of failed and relaxed attempts to resolve family issues makes it easy to incorporate with Structural Approach that considers problems as maintained by dysfunctional family structures. The goal of Structural Therapists is to alter the dysfunctional systems (Nichols, 2013). The goal of Solution-Focused Therapists is to challenge families to explore alternative solutions to their problems. When incorporated, Structural Approach will help a therapist to alter dysfunctional systems to ease tension(s) and use Solution-Focused Approach to help family members identify alternative solutions to the given

History of Japanese Literature golden age Essay

History of Japanese Literature golden age - Essay Example Though there has been a great influence of China on the Japanese literature in the very beginning, that made use of Chinese words in it. The Heian period lasted from the 8th to the 12th century in Japan. This period, that ran over the span of 794 – 1185, is termed as the Golden age for the literature and arts in Japan. â€Å"The Heian period is considered the peak of the Japanese imperial court and noted for its art and especially in poetry and literature.† (www.jref.com, 2010). Also, the meaning of the word â€Å"Heian† is â€Å"peace†, that should mean that the Golden age in the literature of Japan is considered as a period of peace. The Japanese imperial court also enjoyed its height in the same reign. Since its end, no other period has been appreciated more by the Japanese nation than the famous Heian period. In the same period, the Samurai class surfaced that later gained rule and helped the commencement of the feudal system in Japan. Since the Heian period was preceded by a strong influence of the Chinese and Korean languages on the Japanese literature and writings, the official lang uage of the official documents and the imperial court continued to remain Chinese in the start of the Heian period, but this was not all. Besides the Chinese language, another language â€Å"Kana† surfaced and started to rule the Japanese literature and all forms of written texts. Besides, another system of writing referred to as Hiragana was identified in the Heian period that was phonetic in nature. The special feature of Hiragana was that it did not need an understanding of the characters of the Chinese language, and was also considered much simple and quick for writing. One of the biggest achievements of the Heian period is that Japanese literature was relieved of the rule of Chinese language. Instead, the major use of Kana in the Japanese literature projected an innovative approach and

Marketing Management. The issue of obesity in America Essay

Marketing Management. The issue of obesity in America - Essay Example The health and safety industry which manufacture exercise equipments is also likely to gain since there will be more people who will be seeking to purchase the equipment to engage in exercise. According to the survey on the trust of professional in America, it gives a good idea of those who are trusted most by the people and therefore the one who they would like to be associated with. For the purpose of marketing I would use the most trusted professionals like teachers and priest in order to associate the products with. This is because the trust that these people have on these professionals would be translated to the trust that they will develop on the products that are being sold. Therefore in order to market properly, I would target the input of the most trusted professional in adverting the products and services. This means that the consumer would end up buying the product based on the fact that it is associated with the most trusts persona since they will take them as their opinion leaders. The survey on the leisure activities gives the most preferred activity as reading and watching TV. In this case this data can be used to give a good marketing idea since it gives the most used and engaged in leisure activity. If most of the people engage in reading, then it means that books and other related material are likely to be in high demand. Therefore marketer can make good sales from this. It also means that marketer can also take a marketing approach in which they will try to associate their product with the leisure activity that is mostly used by the people. Ethical issues and overweight Here there is an ethical issue about the health of the population and the amount of profit that these food companies are making from the people. In this case MacDonald's and other restaurants have found that it is more profitable to offer people super size fries and drinks which contain more calories in order to make more profits. In this case they have been deceiving the consumers that they are getting more while in the real sense it is the restaurants that are making more.This has had an effect of increasing the number of overweigh Americans. The rate of growth of lifestyle conditions and disease can therefore be directly attributed to the action of these restaurants to bundle meals and make more profits since customer perceive that they are begin give a good deal on the meals. These restaurants have also targeted the most vulnerable groups which is the children and the young people who are not aware of the health effect of junk foods. They have started selling junk food in schools . The food industry has also been using huge amount of resources in order to advertise for these junk foods. This is aimed at attracting more people to the each processed and convenience food despite the health effects that is associated with the food. There is an ethical issue concerning the need for the restaurant to make huge profits and the health of the people. The effects of junk food are very well understood by all people. But on the other hand you have people who are pressed by busy routine schedules in their work. They have little time to prepare quality meals and therefore they are likely to eat what is provided by restaurants. Seeing financial attitude in a cloudy sky Market demand is a description of the consumption of a product or a

Personal Statement Adjust(including) Essay Example | Topics and Well Written Essays - 1250 words

Personal Statement Adjust(including) - Essay Example For instance, when I was in high school, many people were inconsistent in communicating the truth. I was disappointed with this immoral behavior and empathized with the victims who suffered from the lies. Moreover, I am a witness to the problems that the society suffers on failing to master their communication skills. For example, when I was younger, I discovered the negative effects of poor communication. I had several embarrassing conversations with my friends that left us at crossroads. In one such occasions, my friend called me to write an email to all my classmates with a nonspecific subject line such as ‘’meeting.’’ In such a scenario, the recipient, who may have more than one meeting to attend may not understand which meeting this is and may even delete the message, think it is an unsolicited email, and fail to attend the reference meeting. This would lead to a blame game, confusion, loss of objectivity. In addition, last summer I joined an internshi p program with American and Assurance. This assignment required me to adopt formal communication skills that were quite a challenge compared to the informal language we used in school. In this assignment, I leant that the modes and language of communication varies with the audience. In addition, I have also had many formative experiences that manifested the use of varying communication skills that led to breakdowns in communication. Indeed, people may speak too fast, too slowly, or constantly use some complex words that are too cultural or difficult for everyone to understand. Hence, the communication becomes a jargon to the audience thus loosing effectiveness. As such, simplicity is encouraged in communication for purposes of involving the participation of many in a addressing a given issue. Indeed, we have cases where employees and lawyers use complex legal or financial terms that confuse the general audience. More practically, where a tutor or a student uses jargons during a Powe rPoint presentation, the audience loses interest and the presentation lacks sense subjecting it to possible failure. With this knowledge, I can now understand the importance of good communication skills in a presentation. Indeed, I can use such skills to boost teamwork and presentation of effective findings in a workplace setting. Failure to have good communication skills will equally affect my strength leading group discussions, teamwork, or in student organizations. Consequently, during the internship, I realized that I needed to improve my communication skills. Thus, when I studied at Foothill College, I took two classes in psychology to learn more about human behavior and emotions. In fact, at school, my participation and my studies have not only been to make new friends and acquire knowledge but also to improve my communication skills and learn about the significance of human behavior. Notably, while at the college, I became a member of the Hong Kong International Club and an a dministrator for the School Environment Club. These were leadership positions that warranted high integrity and better communication skills. At these positions, I had the mandate to w to give public speeches, inform the stakeholders on various issues, organize the students for a given purpose, and lead from the front. I hence learnt to analyze and understand what club members wanted, how we

Stress in Pushing Tin Film Case Study Example | Topics and Well Written Essays - 1000 words

Stress in Pushing Tin Film - Case Study Example Further, stress can also make reference to a part of life which is ubiquitous in which researchers have intimated that there are different types of stress. Essentially, acute stress is one type of stress, which denotes the one in which an individual is excited, hence becoming an exciting stress where this type of stress keeps a person alert and also active. Chronic stress is the other type of stress whereby it affects the body by causing health problems in which this reaction may result from the body experiencing tension or when it senses danger. Based on this, the process in which the body reacts to these stimuli is known as fight or flight where the hormones react to the surge all through the body. Drawing from this, the Pushing Tin film outlines stress at the workplace clearly as portrayed by the characters in the same (Dewe et. al 1). For one, Nick Falzone together with his colleagues, where their job is to ensure that there is no traffic in the air, become proud and start to brag about the way they are capable of coping with extreme stress found in their job. These workmates go to the extent of comparing themselves with half of the new employees who have quit the job because they lacked the ability to manage the work-related stress. However, it does not take long before Nick and his fellow colleagues are joined by a confident man known as Russell Bell, who challenges them with his ability for coping with the work-related stress despite him applying difficult and dangerous techniques. Therefore, Nick becomes very stressed and even stubs Russell at the back by making false claims to their director, that include Russells being a reckless cannon, by saying that he had seen him daring an aircraft to be propelled violently making Nick even more stressful. Work stress is also experienced by  the members of the Tracon when they are threatened that there would is a bomb scheduled to destroy them together with the facility hence leading to physiological stress.

Vaccinations and autism Essay Example | Topics and Well Written Essays - 1250 words

Vaccinations and autism - Essay Example According to them, the exposure to mercury preservative called in thimerosal increase the autism of contracting the autism spectrum disorder. Moreover, this paper examines the studies on this topic to suggest a different realities and truth. Vaccination plays a critical role in the society in reducing the cost, diseases, and loss of human life. The government and society incur direct medical cost and vaccination plays a role in reducing the direct cost immeasurably (Solt, 2010). In essence, vaccination reduces the cost of treating medical complications caused by preventable diseases. The societal cost such as special education for children with special needs, supplies in the hospitals, and loss of productivity is huge. Studies and research have shown that publication to link vaccination and autism is a pipe dream and replete to failure. There is a widespread of misinformation on the effects of vaccination to human health. Propaganda has been spread that vaccination is a family planning method introduced to developing nation. Moreover, other people give personal accounts of contracting autism and other condition after vaccination. Misinformation can lead to contraction of preventable diseases hence the need of societal involvement in the debate (Stanovich, 2007). The global increase in the spread of autism diagnosis is caused by the increased awareness and diagnostic criteria. This has increased the perception that exposure to vaccines leads to autism. Research conducted by price and colleagues (2010) explored the correlation between prenatal and infant ethylmercury exposure from immuglobulin preparation. The study established that vaccination does not cause autism spectrum disorders as suggested by politicians and other lobby groups. The research asserts that there is no solid evidence that support the fact that vaccination and exposure to thimerosal causes autism. In essence, the

Self actualization & of Maslow’s Hierarchy Essay Example for Free

Self actualization of Maslow’s Hierarchy Essay Self actualization is at the pinnacle of Maslow’s Hierarchy of Needs which examines the order by which human actions are geared towards. According to Maslow, in order to have the other needs, the basic needs have to be satisfied first . Only upon satisfying the physiological needs are the other needs considered. As such, the graduation in level suggests that self-actualization is the most difficult level to attain because of the preconditions that need to be satisfied in order to advance. According to Maslow, this is the most difficult to achieve due to its nature. It is not an absolute fact but is relative and therefore difficult to attain. The teachings of Maslow have shown that due to the relative nature of self actualization it is possible that a person may have achieved this but has not realized such and is therefore incapable of self actualization. In order to be self actualized, Maslow stated that there is a need for inner exploration and action. Man needs to realize his internal self and come to terms with such. It is this motivation which leads a person to self-actualization. This is problematic on several levels which explains why Freud had a different perspective on the matter. While Maslow derived his theory from Freud, Freud’s teaching was different in that these innate impulses are caused by the developments in the human psyche and the subconscious. There is no innate mechanism but rather the logical effect of the interactions of the different personalities and parts of the human mind. The motivation comes not from the desire for self-actualization but from human behavior. From a cognitive point of view, this hierarchy of needs and self actualization is a function of the perturbations that an autonomous system needs. It is not so much self actualization, from this perspective, as it is the perceived competence to satisfy the basic needs in due time. There are, therefore, three main components, material, cognitive and subjective. As such, self actualization is hampered by subjective incompetence which is caused during childhood that act as an inhibitor preventing the further development of cognitive competence.

Developing An Online Media Strategy Annotated Bibliography Marketing Essay

Developing An Online Media Strategy Annotated Bibliography Marketing Essay This article presents the thoughts that for business owners, having a Web site is no longer the one thing necessary for a successful online presence. Engaging customers through social and interactive features is fast becoming the new standard. These days, Internet marketing requires a coordinated, branded, cohesive approach. Internet marketing efforts yield little value if you cannot measure the results. The author discusses the various ways to find where a firms traffic is coming from, and more importantly, on which page it goes away. Sometimes people want to do business with you, but leave your Web site because they are confused. Determining your biggest exit pages allows you to refine their content until more people are converting to suspects, prospects and finally customers. Continue to work on improving your Web site by implementing a cohesive Web strategy and taking advantage of many elements to reach potential customers in whatever part of the Web they use. The costs are small and the profits large (Altschuler, 2009). This article was helpful by giving advice on how to choose web-based strategies to grow a business in size and reputation. Andrewes, J. (2006). Developing an online press office for Cardiff Council: Principles of excellence. Journal of Communication Management 10(2), 156-173. Retrieved from Emerald database. This article discusses the development of an online press office at Cardiff Council in the United Kingdom. It presents an analysis of key issues of public relations theory as they apply to the provision of an online press office. This is supported by a survey of journalists who have used Cardiffs media service and enhanced by assessment of examples of existing best practice across local authorities in the UK. Andrewes states that there has been a considerable volume of work published on general internet usability and principles for communications, but there is little guidance for Public Relations practitioners on how to apply communications principles and best practice specifically to electronic communication with the media and none at all for local government. Indeed general media relations guidance for local government does not yet even take account of the advent and impact of the internet, with most recent publications dating back ten years or more (Andrewes, 2006). This article w as helpful in discussing the need for PR practitioners to have a framework for the creation of an online media service based on public relation practices. Barson, D. (2009). Leveraging Social Media to Grow Your Beauty Brand. Global Cosmetic Industry, 177(10), 22-23. Retrieved from Business Source Complete database. This article discusses the need for a good social media plan. Such a plan can drive sales and build consumer relationships. The author believes that when creating the plan certain rules must be followed, not the least of which is maintaining brand image. Companies worldwide as well as those within the United States are utilizing social media to present their firms to an ever-growing connected world. Whether creating business pages on Facebook or sending out promos in 140 characters or less on Twitter, marketers are turning to the Web to both drive sales and build consumer interaction for long-term success. As the world of technology changes, businesses must adjust with the times and online media is a fascinating and effective tool for building a brand (Barson, 2009). Berman, S. J., Abraham, S., Battino, B., Shipnuck, L., and Neus, A., (2007). New business models for the new media world. Strategy Leadership 35(4), 23-30. Retrieved from Emerald database. This article attempts to examine the conflict between new and traditional media and explore future industry competitive scenarios. Four primary business models are identified traditional media, walled communities, content hyper-syndication and new platform aggregation. The research also found evidence of another developing conflict that it calls the media divide. The new media world has arrived. Its a wild frontier market where youthful demographics are the prize and tech-savvy adventurists lead the way. In this digital gold rush, Internet successes such as YouTube and MySpace, and their associated audience growth rates, are the envy of broadcast TV and the rest of the entertainment establishment (Berman, Abraham, Battino, Shipnuck, Neus, 2007). To examine the clash between new and traditional media and explore future industry scenarios, the authors conducted a study that included interviews with leaders of media companies and an in-depth analysis of the factors that are shaping th e industry outlook. This article was helpful in highlighting two polar-opposite trends that mark the conflict between new and old media. Bohi, H., (2010, January). To Tweet, or Not to Tweet? That is the question. Alaska Business Monthly 26(1), 80-81. Retrieved from Business Source Complete database. This article discusses the popularity of social media marketing and networking and the mania surrounding the top media channels Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, blogs and other online communities. On Facebook alone, there are more than 300 million active users who are 35 or older and 50 percent of these log on daily. More than 8 billion minutes are spent on Facebook every day, worldwide. Twitterholics have more than 18 million followers and that number is expected to hit 26 million over the next year (Bohi, 2010). Social media marketing includes using social networks, online communities, blogs or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Although well-written, informative, and entertaining content remains critical, the difference between this method and older marketing tactics is social media is about engaging the customer, not simply giving them a sales pitch. This article provides insight into the many choices of social media marketing. Brown, L., Gallagher, S.M., and Brown, C. (2008). How CEOs can promote a strong market culture. Strategy Leadership 36(5), 28-33. Retrieved from Emerald database. This article presents recommendations for executive priorities, focusing on changes in the realm of culture. The authors believe that corporate culture, if correctly aligned with the external environment, is the key to long-term organizational success. The paper aims to explain how CEOs can take an abstract concept like culture, visualize it, and take steps to harness its power to create enduring competitive advantage in the marketplace. The authors hypothesize that a strong market culture exhibits high ratings on six dimensions of corporate beliefs and behaviors related to: customer insight, competitor awareness, collaborative approach, criteria for decisions, CEO leadership, and a deep organizational commitment and contribution of all functions to creation of superior value for customers. A market culture is defined by: (1) how the overarching culture of a business focuses attention on markets, (2) the skills a business uses to create value for customers, and (3) the level of belie f that the ultimate purpose of the business is to create superior customer value, profitably (Brown, Gallagher, Brown, 2008). This article was helpful in discussing specific steps for leaders to take to foster growth in each dimension. Fjeld, K. and Molesworth, M. (2006). PR practitioners experiences of, and attitudes towards, the internets contribution to external crisis communication. Corporate Communications: An International Journal 11(4), 391-405. Retrieved from Emerald database. This paper aims to promote better understanding of how the internet is used as part of crisis communication. Today the web plays a significant role in disseminating information and that online communication allows organizations to achieve multi-level communication. The paper reports on data collected from in-depth interviews with ten senior Public Relation practitioners in order to understand their experiences and attitudes. The article identifies a range of attitudes of executives, formed by recent experience. Although generally preferred, two-way communication with stakeholders is not always practical. This, along with their preference for existing approaches, and ignorance about the internet formed their views about online communication. The result was that some regarded the internet as inferior in terms of its ability to achieve traditional tasks and because of its potential for undesirable dialogue. When the web was acknowledged as useful it tended to be considered as supplement ary to existing approaches. There was little recognition of the need for online dialogue (Fjeld Molesworth, 2006). This paper was helpful in articulating a range of positive and negative attitudes towards the use of the internet for crisis communication, based on the experiences of senior PR practitioners. Getting the social media on your side: Marketing specialists must embrace the world of technology. (2010). Strategic Direction 26(2), 6-7. Retrieved from Business Source Complete database. This article discusses the immediacy of the Internet and the effect it can have on a company and its relationship and reputation with its various publics. The authors use this article to explain that businesses ignore the power social media can exert at their peril, and must learn how to embrace them positively. The social media encompass an exceptionally wide path, combining everything from social networking sites such as MySpace and Facebook to business networking sites, Podcasts, news delivery sites and collaborative websites such as Wikipedia. They offer a huge challenge to companies which have been used for so long to coordinating and controlling their promotional efforts through such established, traditional channels as public relations, advertising, personal selling and direct marketing. Social media have brought into the mix a wide range of online, word-of-mouth forums which now play a massive part in influencing consumer behavior (Getting Social Media, 2010). This article wa s helpful in discussing how managers have lost control over the way information reaches the public while simultaneously giving ways traditional communication can be used to develop new strategies. Gurau, C. (2008). Integrated online marketing communication: implementation and management. Journal of Communication Management 12(2), 169-184. Retrieved from Emerald database. This article discusses the particularities of integrated marketing communication (IMC) in the online environment. Both secondary and primary knowledge are examined in order to identify the various meanings of the integrated online marketing communication, the opportunities and challenges raised by online communication, and the structure of an effective coordinated online marketing communication system. The author attempts to investigate the manners of implementing IMC in an online environment. Based on an analysis of the specific characteristics of the online environment and audiences, and on information collected through face-to-face interviews with managers of United Kingdom consumer retail firms, the meanings of the integrated marketing communication in the online environment, as well as the challenges and the opportunities created by the internet for the implementation of an online IMC process, are identified and discussed. The article was informative in that given todays technol ogical advances, using them is not always the first choice in form of communication of todays managers. Halepete, J., and Park, J. (2006). Competitive e-tailing strategies for fair trade organizations: Benchmarking against successful commercial organizations. Journal of Fashion Marketing and Management 10(4), 491-507. Retrieved from Business Source Complete database. The purpose of this article is to provide competitive internet retailing strategies for fair trade organizations using a benchmarking approach. It provides valuable managerial implications for fair trade organizations focusing on web site operations. Information availability and strategic web site management can attract customers to make purchases on fair trade web sites and, in turn, enable organizations to sustain and grow in the competitive marketplace. This study was designed to provide competitive e-tailing strategies using a benchmarking approach. The benchmarking will guide firms to compare and measure their performance with outstanding performers, achieve the best business outcomes, and in turn, advantage producers and artisans in developing countries (Halepete Park, 2006). The authors integrated classifications of information load on the web site that can influence customer shopping experiences and purchase decisions: company information, product information, distribution c hannels, customer service, and web site quality. This article was helpful in discussing benchmarking as a technique through which businesses constantly compare and measure their performances with outstanding performers and provides competitive advantages to businesses. Harridge-March, S. (2004). Electronic marketing, the new kid on the block. Marketing Intelligence Planning 22(3), 297-309. Retrieved from Business Source Complete database. This article considers electronic marketing, using the familiar framework of the seven Ps of marketing product, price, promotion, place, process, physical evidence, and people in an attempt to evaluate electronic marketing and its potential contribution to marketing in general. The author concludes that while not every marketer embraces the use of the Internet, this newcomer has become an accepted part of marketing activity. The article concludes that while electronic marketing does not yet have the potential to replace traditional marketing efforts, it should be seen as a valuable and complementary tool, and managers should embrace new technology in order to create greater value for customers. Issues such as branding, public relations, direct marketing, advertising, personal selling and information seeking are considered in an attempt to evaluate electronic marketing and its potential contribution to the marketing practice. The author states that in the United Kingdom by 2001, ove r a third of adults in Great Britain who accessed the Internet also purchased goods or services through it, meaning, of course, that two-thirds do not shop online, and some writers cite uncertainty and/or risk as preventing consumers from doing so. Some companies have been criticized for apparently thinking that all Internet shoppers are the same, instead of realizing that there are many reasons why a customer may visit a site. This results, particularly, in a lack of commitment for the purchase of high-involvement goods in this way (Harridge-March, 2004). This article was helpful in recognizing that for every potential customer trusting the provider sufficiently to enter into a transaction is paramount, and communicating trustworthiness remains a challenge Hearn, G., Foth, M., and Gray, H. (2009). Applications and implementations of new media in corporate communications: An action research approach. Corporate Communications: An International Journal 14(1), 49-61. Retrieved from Business Source Complete database. This article is about advances in new media and the web technology that is making it easier for organizations and their employees, suppliers, customers and stakeholders to participate in the creation and management of content. New media and Web services can be employed to work in conjunction with conventional communication tools such as phone, fax and corporate intranets. This approach enables organizations to maintain and strengthen existing stakeholder relationships, but also reach out and build relationships with new stakeholders who were previously inaccessible or invisible. The authors review and explore the uses of new media in organizations. We find that this dynamic area has only been the subject of a few rigorous studies so far that map out current uses of new media. Since new media are deployed in such a dynamic fashion, we argue that organizations are best to adopt an experimental customer-centered approach at this stage of the evolution of the technology both in terms of use and implementation. It also fosters the participation and engagement of external stakeholders (Hearn Gray, 2009). This article was useful in understanding how a corporate communication strategy can leverage current trends. Jensen, M. B., (2008). Online marketing communication potential: Priorities in Danish firms and advertising agencies. European Journal of Marketing 42(3/4), 502-525. Retrieved from Business Source Complete database. This article discusses where resources should be directed to utilize online marketing communication (OMC) further, including the identification of the diversity of OMC adoption, prioritization and future potential. The internet has had a tremendous impact on many processes in companies. Marketing is probably one of the areas most affected due to the possibilities offered in online communications. Thus, OMC has grown to be an important part of a companys promotional mix. Whereas OMC in its early days was limited to mainly the implementation of corporate websites, greater possibilities exist today. OMC today consists of multiple activities (Jensen, 2008). This article was helpful in giving details on the diversification of the implementation of online marketing communication, the future potential, and where resources should be directed to utilize OMC further. Kane, G.C., Fichman, R. G., Gallaugher, J., Glaser, J. (2009, November). Community relations. Harvard Business Review 87(11), 45-50. Retrieved from Business Source Complete database. This article describes the changes wrought by social media platforms and shows how organizations can make the most of new media frontiers. With social media, society has moved beyond the era of stand-alone, static web pages. Todays communities actively post and vet information. Users increasingly treat these venues as their first stop in gathering data and forming an opinion. A recent Pew study found that nearly 40% of Americans say they have doubted a medical professionals opinion or diagnosis because it conflicted with information theyd found online. If users put that much faith in what they learn on the internet, what will they be willing to believe if members of a social media forum start trashing your organization? And are you prepared to handle it when it happens? (Kane, Gallaugher, Glaser, 2009). This article was helpful in informing that a companys social media team must develop policies and strategies for managing online communities, both to abate negative consequences and to foster positive relations. Karagozoglu, N. and Lindell, M. (2004). Electronic commerce strategy, operations, and performance in small and medium-sized enterprises. Journal of Small Business and Enterprise Development 11(3), 290-301. Retrieved from Business Source Complete database. This article explores the electronic commerce involvement of small and medium-sized enterprises (SMEs) in terms of the strategic, operational, and performance aspects. SMEs tend to pursue e-commerce strategies associated with customer base expansion and customer service consistent with their bricks-and-mortar competitive strategies and build e-commerce operations consistent with their e-commerce strategies. These e-commerce strategies also contribute to the SMEs sales growth and profitability. Adoption of e-commerce has evolved from rudimentary simple Web site construction applications to more sophisticated customer service and personalization models (Reynolds, 2000). Competitive advantage and profit considerations in the adoption of e-commerce are crucial for small and medium-sized enterprises (SMEs) in that they have limited financial slack to experiment with new approaches and limited cushion for failure. A plethora of failure by the pure dot-com companies with unproven business m odels have constituted a caveat for the bricks-and-mortar companies to exercise due diligence in venturing into e-commerce. This article was helpful in explaining the effects of e-commerce on brick-and-mortar businesses. Making Your E-voice Heard. (2008). Wearables Business, 12(3), 28. Retrieved from Business Source Complete database. This article discusses that companies in nearly every market, from book publishing to bridal wear, are jumping on the YouTube and blogging bandwagons and taking advantage of the Internets ability to spread information quickly through channels such as e-mail and social networking. Whether a highly produced, TV-quality Webcast or something shot with a handheld camera, video can make a big splash online. Some businesses are putting such content on their Web sites and making it available on YouTube or social networking sites like MySpace, with remarkable success (Making Your, 2008). This article was helpful in explaining how viral-marketing can be used to spread information in short time with little effort. Martinsons, M.G. (2006). Strategic management lessons from e-commerce. Handbook of Business Strategy 7(1), 337-340. Retrieved from Business Source Complete database. This article explains the importance of a sound business idea, good market knowledge, long-term planning, external relationships, and balanced business development. The emergence of a new technology typically brings both opportunities and risks. With the emergence of the internet, both the opportunities and the risks have been enormous for entrepreneurs, business managers, investors, consultants, and others. Hundreds of thousands of new enterprises have been started all over the world with the hope of capitalizing on the opportunities that has emerged from the commercialization of the internet (Martinsons, 2006). This article was useful in summarizing the first internet-driven ventures, and highlighting important lessons for strategic management. Palmer, A. and Koenig-Lewis, N. (2009). An experiential, social network-based approach to direct marketing. Direct Marketing: An International Journal 3(3), 162-176. Retrieved from Business Source Complete database. This article discusses the direct marketing challenges and opportunities associated with the emergence of social network media. Companies need to address target audiences both directly and also indirectly through social media. The purpose of this article was to provide a review of the changing media landscape of direct marketing, and proposes a model of direct and indirect targeting of buyers. While many in the marketing community are scratching their heads wondering how the recent generation of web-based social media will generate profits, this paper takes the perspective of direct marketing by asking why and how a message sent by a company may be more effective if it is targeted at individuals through social network media. In particular, the notion is explored that users experience of using social media will predispose them to look more favorably upon a company sponsored message when it is embedded in social media, rather than targeted directly at the individual. The challenge for direct marketing is how to achieve a position at the center that combines the seller, the buyer and the community (Palmer Koenig-Lewis, 2009). This article was useful in explaining how the experience of someone using a social network site can be mutually beneficial to both the buyer and seller. Rowley, J. (2004). Just another channel? Marketing communications in e-business. Marketing Intelligence Planning 22(1), 24-41. Retrieved from Business Source Complete database. This article discusses the role the Internet plays as both a marketing and communications channel. Some practitioners and academics have dismissed the Internet and the current level of business interest in the Internet as hype, arguing that the Internet does not offer any new business models, or new opportunities for creating customer value. This position denies the central significance of relationships in business activity. Relationships are important at both individual and organizational level. Relationships within the value chain both within organizations and between organizations are crucial to the creation of competitive advantage and the generation of unique propositions regarding customer value (Rowley, 2004). This article was helpful in exploring the establishment and maintenance of relationships between consumers and companies as being the heart of customer attraction and retention. Rowley, J. (2004). Online branding. Online Information Review28(2), 131-138. Retrieved from Business Source Complete database. The role of brands and branding in the new economy that is characterized by digitization and globalization are attracting considerable attention. Taking the organizational perspective the challenges for branding in online environments relate to: the message capacity of Web pages, the need to integrate branding and marketing communications across different channels, the trend towards organizational value propositions, brands as search keys, and the opportunity to link and develop brand positions, globalization, and the increased engagement of the public sector with branding. Online branding is discussed in nearly every book on e-marketing or e-business. In an electronic shopping environment where physical interaction is reduced and product qualities and benefits must be distilled and captured in a way that can be communicated over the wires, online branding may be increasingly important. Others argue that with the wealth of information on the Web at their fingertips, coupled with inte lligent agents and search engines to help them locate the information, products and services that they need users will no longer need to rely on the shorthand of brand. Instead they will gather detailed information on products and services and make their own judgments on the suitability of a product making brands superfluous (Rowley, 2004). This article was helpful in explaining some of the unique aspects of online branding. Srivastava, M., Sharma, M. (2008). The Role of Emotional Appeals in Internet Advertising: A Study of the Contributing Factors Involved. ICFAI Journal of Management Research, 7(9), 27-36. Retrieved from Business Source Complete database. This article discusses online media and how its increasing usage rate has changed the marketers world. Internet advertising has captured the imagination of marketers, who see in it an enormous potential to raise the profile of their brands. Companies are moving online across the spectrum of marketing activities, from building awareness to after-sales service. In the light of the widespread use of the Internet, the marketers and advertisers target their consumers by developing an emotional connection. Today, most of the Internet advertisements are created on the basis of emotional integration appeals. The evolution of online media and its increasing usage rate have changed the marketers world. The spread of wired Internet networks has opened new vistas for advertisers to earn more revenue by exploring its vast and growing reach. Adoption of Internet advertising has become a key component of marketing strategy. Internet advertising provides a popular avenue to interact and communicate with the customers (Srivastava Sharma, 2008). This article was helpful in providing insight into the factors responsible for developing emotional appeal, and ways in which Internet advertising can contribute to the formation of emotional bonding between consumer and company. Tench, R., Bowd, R., and Jones, B. (2007). Perceptions and perspectives: corporate social responsibility and the media. Journal of Communication Management 11(4). 348-370. Retrieved from Business Source Complete database. This article discusses the importance of developing understanding of Corporate Social Responsibility (CSR) and the Media. Reports on differing media interpretations, perceptions and perspectives of CSR and how they are prone to shift and change in part depending on the perceived definition and issues are discussed. Public Relations practitioners and policy makers should find how the media interprets and understands CSR of interest. Existing concepts and frameworks have the potential to be further developed and informed by these practice-based findings. Real-world application has the potential to shape, guide and inform theoretical constructs. Increasing media interest in CSR and the primary data while forming frameworks also furthers understanding of the concept from academic, business practitioner and stakeholders perspectives (Tench, Bowd, Jones, 2007). Further details on other strategies are offered. Vonder Haar, S. (2008). Its all about integration. Streaming Media, 5(1), 31-38. Retrieved from Business Source Complete database. This article discusses the growing intersection of web-conferencing and videoconferencing technologies illustrating the increasingly important role that online multimedia is playing in the development of integrated communications strategies for businesses. Among companies that have deployed online audio and video technology, the two most frequently deployed applications integrating multimedia are executive presentations and employee training. Historically online multimedia has uniquely addressed the communications challenges that large companies face in distributing information to far-flung networks of employees. Web audio and video provide a forum for large company leaders to communicate directly with a global workforce on a cost-effective basis. As a result, todays enterprise multimedia sector is largely tuned to address the internal communications needs of these large corporate customers who have illustrated the most willingness to invest in online audio and video capabilities (Vo nder Haar, 2008). This article was helpful in explaining that not only is the process of communication considered essential but, in this case, the content of the communications is vital as well. Vrasidas, C. and Zembylas, M. (2004). Online professional development: Lessons from the field. Education Training 46(6/7), 326-334. Retrieved from Business Source Complete database. This article discusses the lessons learned from applying a framework for the professional development of teachers, drawing on three interrelated theoretical areas: constructivism situated and distributed cognition, and communities of practice. Online environments are rapidly expanding as a venue for professional development in education, business, and industry. One of the more pressing questions faced by the teaching profession today is whether this idealized vision of professional development can be realized online. The demands of work and family life for teachers, many of whom are women, underline the need for professional development activities that can be delivered anytime, anywhere. Distance education has been predominantly based on approaches which emphasized a linear and objectivist approach to learning and teaching. Given that technology increases the opportunities for interaction among tutors, learners, content and technological tools, it is important to design relevant lear ning environments for rich interaction in the context of e-learning (Vrasidas Zembylas, 2004). This article was helpful in analyzing the need in preparing instructors to teach online classes and what that involves. Wilenius, M. and Malmelin, N. (2009). Towards sustainably managed media organizations: reflections on the future of responsible business in media industry. Business Strategy Series 10(3), 129-138. Retrieved from Emerald database. This article offers insight into the future of responsible business in the media industry. The focus of analysis is on the views and opinions of leading CEOs in media companies in about responsible business and the social and organ

Occupational Health And Safety And Risk Management Construction Essay

Occupational Health And Safety And Risk Management Construction Essay The principles of the new framework are to reduce risk by requiring all stakeholders to eliminate or minimize the risks they created in workplace, Instilling greater ownership of Occupational Health and Safety standards, thus, the focus will be then be shifted from complying with prescriptive requirements to make employers suited to their particular situations in order to achieve desired safety outcomes and lastly, preventing accidents through higher penalties for poor safety and health management Duties of employers Every employers duty is to take necessary measures to ensure the safety and health of his employees and people who may be affected by his instructions even though they are not his employees in the workplace. The measures necessary to ensure the safety and health of persons at work include, providing and maintaining a safe environment, without risk to health, ensuring adequate safety measures are taken in respect of any machinery, equipment, plant, article or process used by his employees and employees are not exposed to hazards arising out of the arrangement, disposal, manipulation, organization, processing, storage, transport, working or use of thing under the control of the employer. Developing and implementing procedures dealing with emergencies that may arise while those persons are at work and ensuring that employees at work have adequate instruction, information, training and supervision as is necessary for them to perform their work. Every employer is required by the regulations, giving to people whom are not his employees the prescribed information about details in which he conducts his undertaking as this might affect their safety or health while those employees are at his workp lace. Duty of Workers Occupational Health and Safety requires workers to comply with all safety and health standards that apply to their daily requirements on the job. Employees should follow the employers safety and health rules and use all necessary protective gears and equipments and follow safe work practices for the job directed by the employer. Employees should report all hazardous conditions to a supervisor or safety committee and report hazardous conditions to relevant authorities, if employers do not fix them. Duties of everyone at workplace Everyone in the workplace is to provide protection when required, any suitable protective tools, for his use alone or for use by him in common with others, for securing his safety, health while at workplace and to co-operate with his employer or any other person to such extent that will enable his employer to comply with the provisions of the Act. No employees at workplace shall wilfully or recklessly interfere with or misuse any appliance, protective clothing, convenience, equipment or other means or thing provided pursuant to any requirement under this Act for securing the safety, health of persons at workplace. Any employee who wilfully or recklessly does any act which endangers the safety or health of himself or others shall be guilty of an offence. Task 2: Identifying Hazards and Managing Risk A hazard is something which endangers people health or environment. Risk is the likelihood that the harm will occur from exposure to the hazard. Accidents rate will increase if the management having the mindset of nothing will go wrong There might be some hazards in the working environment which are not obvious such as poor lightings, slippery floor and etc. Hence, Risk Management is crucial in all working environment. It allows the management to detect hazards early and taking all precaution to prevent accidents from occurring. There are 5 steps to perform risk management; looking for Hazard, decide who might be harm and how, decide on control measures, put control in place and review the controls Look for hazard Management can walk through the workplace and look for hazards in a systematic way looking at physical things and workplace activities, asking workers regarding hazards around them, conducting a safety audit and reviewing your workplace records such as sick leave and incident reports. Decide who might be harm and how Estimate the likelihood of an incident occurring at your workplace and the consequences if incident had occurred for each hazard. Management should involve employees in this assessment such as women who are pregnant or employees whom are not familiar in your workplace. Decide on control measures Measures should be implemented such as getting rid of the hazard or replacing it with a less harmful or using of protective equipments unless there is a provision that you must follow for specific hazards. Put control in place Management need to put controls in place and supervise through a process of systematic observation to allow a feedback on the effectiveness of the new control measures compared to the seriousness of the risk which previously assessed. Review the Controls Review the controls that you have put in place and makes improvements if necessary. Task 3: Managing Psychosocial Hazards In workplace Psychosocial Hazards are issues obstructing to a persons psychological development in an environment. Issues like, work related stress cause by excessive overwork, violence, being bullied, mobbing and burnout. One of the most common issues that occurred in a workplace is Work Stress. There are different perspectives at looking on issue Stress. Stress can be looked as a form of motivation, allowing organizations to push employees to their limit and obtain the best performance out of its employees and it can be also an issue which will affects employees health, performance as they will be less motivated and less productive. Excessive demands and pressure can be caused by a poor work design and poor management from an organization. Most cases of work stress are caused by how the work is designed and the way organizations are managed. Stress can affects different people in different way. Employees whom are affected by stress can become increasingly distressed and irritable, unable to relax or concentrate while working, having difficulty to think logically and making decisions and experience insomnia. In extreme cases, employees may not able to handle stress and do something that is unexpected which endangers the health of their colleagues or even themselves. If a large numbers of employees in an organization are affected, performance of the organization will also be affected. Organizations will experience employees increasing absenteeism and decreasing commitment to work, impairing performance and productivity, unsafe working environment and damaging its image among its workers and externally. Organizations with such issues will not only affect its performance, it will also be less likely to succeed in a competitive market. Therefore, Human Resource Department needs to understand the importance of Work Stress in an Organization. Risk Management must be managed well in order to asses all possible risks in the working environment that have high possibilities causing damage to employees and the organization. The most effective method to find out the employees problems and why, is to question them directly as managers may have a different point of view from his employees about what are the causes of the problems. There is a strategy to solve the issue which is crucial for employer to understand is to prevent the problems, foresees problems. Monitoring employees satisfaction and health regularly, ensuring employees know whom to talk to about their problems and having the ability to give them a helping hand in their problems, refer them to the right channel when they are experiencing real difficulties. Managers should do a follow up after a period of time and if necessary, revise your approach to work stress problems. A good employer not only designs and manages work in a way that avoids common risk factors for stress but also to achieve a healthy working environment, minimize harmful aspects of work. Work can be a self-promoting activity as long it takes place in a safe and health promoting environment. Task 4: Notifying, Reporting and Managing Incidents Immediate corrective activities are used when an accident occurred and the true nature was unknown. It is an activity that required a description of what had to be done after a problem had occurred and what are the actions were to be taken to prevent the same problem from happening. Direct Cause The direct cause is the direct results in actions that most people do not do. Incidents should be investigated to identify the cause of the incident. There are also tools to assist the investigation like 5 whys, cause and effect, fish bone diagram, design of experiment, simulations, process deconstruction and analysis of design implementation. 5 Whys 5 Whys is a question-asking method used to understand the cause and effect of a particular problem. 5 Whys will lead you there but sometimes it will be more, and sometimes less. Based on the scenario, Tony was injured when he was attempting to clean the chute on the back of the truck and lost his balance and fell. Did the Company inform all concrete drivers the safety regulations and procedures to clean a truck? Yes. What are the reasons that Tony did not follow the Safety regulations and procedures? No. The Company should come up with safety regulations and procedures to clean a truck. Did all concrete drivers understand the safety regulations and procedures? Yes. The company should impose a fine to allow the drivers to understand the importance to follow the safety regulations and procedures strictly. No. The company should simplify the handout or even translate into difference language for difference race of employees. Contributing Factors Contributing causes are those careless actions that result a direct cause. Such actions may not be sufficient to result in the event taking place. Below are some examples; Drivers parked the truck on an uneven road. Handbrake was not properly pulled. No proper footwear. Preventive Activity Preventive Activities are to prevent the same incident to occur and it can only be determined when direct and contributing factors have been identified. Solutions should be considered on its effectiveness and suitability to the company and its employees and is within the companys budget. It is better to consider about alternatives before choosing a solution and to correct the process for a long term perspective instead of the short term. As a project usually takes years to complete, company should implement building a station for drivers, allowing them to park the truck at their convenience and a stairs up to a floor whereby drivers are able to stand there to wash their truck with a minimum risk. Follow-up Activity Follow-up Activities allows company to have knowledge about whether the implementations are able to minimize risk or even any other improvements are required to achieve zero percentage of risk. Information from this process results in an effective future of the Company. Surveillance and Supervision Supervision of the implementation can be undertaken on a regular or periodic basis. It is to observe the performance of the implementation and ensuring drivers are using the new implementation with safety regulations and right procedures. Monitoring Monitoring the performance of the new implementation through a process of systematic observation and detect changes which are attributable to the new implementation. Evaluation Evaluation is a review of its performance and effectiveness of a new implementation, looking at what the new implementation had achieved and what could be done to improve it.

Significant People During the Industrial Revolution Essay -- History E

Significant People During the Industrial Revolution As the Industrial Revolution was occurring, numerous changes were occurring. Workers were not receiving fair treatment. They were working long hours and getting paid very little money. The working class felt that they were not receiving equal treatment and equal pay for what they were offering to society. Yet some individuals, such as the owners of companies, were profiting from this movement. But the inequalities that existed caused Marx, along with Engels, to write the Communist Manifesto. Karl Marx was a man who â€Å"urged workers to vindicate the simple laws of morals and justice, which ought to govern the relations of private individuals, as the rules paramount of the intercourse of nations†.[i] After Marx wrote the document, other people were moved by this call for a change with revolution and decided to act upon their feelings that supported the document’s concepts. Rosa Luxemburg was a Marxist who responded to the concept of revolution. She was in prison at the time when she wrote a pamphlet on the Russian Revolution. She believed that the revolution needed to defend itself in order to survive. Luxemburg stresses her argument and acts responsibly toward the evils of society: â€Å"Her fundamental belief was twofold: that ‘the only effective means in the hands of the proletarian revolution’ were ‘the kindling of revolutionary idealism, which can be maintained over any length of time only through the intensively active life of the masses themselves under conditions of unlimited political freedom’; and that under such conditions-above all ‘general elections†¦unrestricted freedom of press and assembly †¦a free struggle of opinion’-the ‘active participation of the ma... ...kes, Steven, Marxism and Morality, 106. [v] â€Å"Vladimir Lenin-April 25 1891†, Lenin Archives, < http://www.marxists.org/archive/lenin/photo/1921/011.htm> [vi] DeGeorge, Richard T. Soviet Ethics and Morality. (Ann Arbor Paperbacks:The University of Michigan Press, 1969), 21. [vii] DeGeorge, Richard T, Soviet Ethics and Morality, 24. [viii] Lukes, Steven, Marxism and Morality, 23. [ix] â€Å"Joseph Stalin Reference Archive†, Biography, [x] DeGeorge, Richard T, Soviet Ethics and Morality, 5. [xi] â€Å"Age of Industry†, The Development of Western Civilization, < http://history.evansville.net/industry.html> [xii] Felix Silverio. The Luddites, 28 September 1999,

Damn Near Everything There Is To Know About Cells: Essay -- essays res

Damn Near Everything There Is To Know About Cells: Biology Cell Report There are many parts of a cell, they all have specific duties, and are all needed to continue the life of the cell. Some cells exist as single-celled organisms that perform all of the organism's metabolism within a single cell. Such single-celled organisms are called unicellular. Other organisms are made up of many cells, with their cells specialized to perform distinct metabolic functions. One cell within an organism may be adapted for movement, while another cell carries out digestion. The individual cells no longer carry out all life functions, but rather depend on each other. Many-celled organisms are called multicellular. When a group of cells function together to perform an activity, they form a tissue. The cells of a human are organized into tissues such as muscle and nerve tissues. Plant tissues include those of the stem and root. Many cells in tissues are linked to each other at contact sites called cell junctions. Cell junctions help maintain differences in the internal environment between adjacent cells, help anchor cells together, and allow cells to communicate with one another by passing small molecules from one cell to another. Groups of two or more tissues that function together make up organs. An organ system is a group of organs that work together to carry out major life functions. Eukariotic Cell Structure: Boundaries and Control: Plasma Membrane - The plasma membrane is sometimes called the cell membrane, or the cellular membrane. It is the outermost part of the animal cell, and it's purpose is to enclose the cell, and change shape if needed. The cell membrane is capable of allowing materials to enter and exit the cell. Oxygen and nutrients enter, and waste products such as excess water leave. The plasma membrane helps maintain a chemical balance within the cell. Cell wall - The cell wall is an added boundary to the cell. It is relatively inflexible, and surrounds the plasma membrane. The cell wall is much thinker than the plasma membrane and is made of different substances in different organisms. The cells of plants, fungi, almost all bacteria, and some protists have cell walls. Animal cells have no cell walls. Plant cells contain cellulose molecules, which form fibers. This fibrous cellulose of plants provides the bulk of the fiber in our diets. Chitin, a nitr... ... pigments, molecules that give color. Structures for Support and Locomotion: The cytoskeleton is a network of thin, fibrous elements that act as a sort of scaffold to provide support for organelles. It also helps maintain cell shape in a manner similar to the way poles maintain the shape of a tent. The cytoskeleton is usually composed of microtubules and microfilaments. Microtubules are thin, hollow cylinders made of protein. Microfilaments are thin, solid protein fibers. Microtubules and microfilaments make up most of the sytoskeleton. Cilia - Cilia are only contained in some cells. They are short, numerous, hairlike projections out of the plasma membrane. Cilia tend to occur in large numbers on a cell's surface, and their beating activity is usually coordinated. Flagella - Flagella are longer projections that move with a whiplike motion. Cells that have flagella only have one or two per cell. In single-celled organisms, cilia and flagella are the major means of locomotion. Sperm cells of animals and some plants move by means of flagella. Organisms that contain many cells, including humans, have cilia that move fluids over a cell's surface, rather than moving the cell itself.

King of Kings :: social issues

King of Kings Even though the people of Israel were under the leadership of the almighty God, they were not pleased. They wanted a human king, someone fallible and imperfect to lead them. Even then, God was forgiving and appointed a human king over them. As I intend to prove, kingship was not a good thing for the nation of Israel because kings were corrupt and sinful. They imposed harsh labors and laws on the people who followed them. But most importantly, by having a king, they were turning their backs on God. There were a few benefits that came from having a king, but these proved to be an illusion. Many will argue that a king was good for Israel. Proponents for a king argue that kings brought political stability to the country. By imposing taxes and labors, they argue that the economic stability of the country was established. A king would unite all the tribes of Israel into a single country under his leadership. A human king was someone whom all the people could approach and talk to, whereas God only appeared to a select few people. While David was king over Israel, the kingdom reached its peak in territory and conquests. He captured the strongholds of Zion and Jerusalem; 2 cities which held great importance to the people of Israel. Solomon, with the knowledge God gave him, was perhaps the wisest man of his time. He was a great arbiter of justice and the depths of his knowledge amazed all who came to seek his counsel. A king was also the leader of the army and would lead his troops into battle. Even though these were beneficial aspects of having a king, they did not overcome the negative aspects of kingship. I will argue that having a king was bad for the nation of Israel. I will refute the arguments that supporters of a king. Even though the Israelites made many territorial conquests under the leadership of King David, these gains would only be temporary. They would later lose much of the lands they gained. David, though he was a good king, also sinned against God. He coveted another’s wife and indirectly had her husband killed. Even though Solomon was wise, all his wisdom could not prevent him from sinning against God. A king and his reign are not permanent. A good king may sit on the throne, but he will die, and the king who follows him may not be a good king at all.

Teens Pressure On Body Images

In order to solve this mess et en's have to step up to the plate and be comfortable in their own skin. Girls are one of the main targets when it comes to media. Each time a girl lo KS at a magazine its like the magazine is telling her, â€Å"Are you considering the way you u look yet? † Thus, these are everyday problems that young girls have to face. Girls feel that tin order to be accepted by others they have to go the extra mile to look their best.As a kid it always bothered me seeing these celebrities halfway naked with their â€Å"perfect† bodied ; furthermore, as I started to reach my adolescence began to marvel at how models had the IR stomachs so perfectly flat. Sooner or later I gained knowledge that in order for models to g et so skinny they either turn anorexic or turn bulimic. After that wondered why models made such dire sacrifices, and then it hit me it's all because of the pressure that the media PU TTS on body images. â€Å"Recent studies show that adole scent girls are more fearful of gaining weight than getting cancer, nuclear war, or losing their parent. ( HTTPS://www. Essayists. Rug/topics/selfimagemediainfluences/ ) Another study indicates, â€Å"40%of all 9 and 1 Earldom girls have already been on a diet. † ( ) Most girls that diet are either underweight or their weight is just normal. † Provided that 70% of arrear old girls want to be thinner. † ( ) As you can see the media puts pressure on many age groups, and this is why girls need to re Alice that sometimes it doesn't matter what's on the outside, but what's on the inside. Not only are girls affected by the media, but now boys are being affected by it too.A ewe study of a national sample of adolescent boys published in the January is sue of â€Å"JAM Pediatrics†, reveals that, â€Å"Nearly 18% of boys are highly concerned about their weight and physique. † http://www. Atlantic. Com/health/archive/2014/03/ bodyimagepressureincreasinglyaffect s boys/283897/ ) Most boys are focused on having a bigger and muscular appearance, rather than, focusing on being thin. One way that boys attain muscle is by using steer odds and protein powders just to look like Johnny Bravo; subsequently, â€Å"The long term effects o f steroids is associated with depression, rage attacks, suicidal tendencies, and cardiogram atheist. ( bodyimagepressureincreasinglyaffects boys/283897/ )

Real Madrid

1. What is the Real Madrid business model? Is it unique? The Real Madrid business model is unique as it changed 360 degrees the concept of sports. They focused on converting Real Madrid into the new Disney of sports.. The club has been owned by its cardholding members and non-cardholding members. A network of fans has promoted the club’s name and ensured the flow of information. At first, by realizing that they can become content providers, Real Madrid aimed to be the best soccer club in the world. As a matter of fact the Real Madrid brand was desired to turn into an international brand. In order to be able to achieve this, its managers identified the following brand drivers: â€Å"(1) size of audience; (2) frequency with which the audience engaged with the brand, as a measure of commitment; (3) socio-demographic characteristics of the audience; and (4) bridges (usually in the form of local fan associations) that could be built to link the brand and the audience†. To get a large audience, passionate about soccer required a commitment to good players, commercialization of the brand and distribution of content (players and games). Real Madrid needed time and financial flexibility, in order to bring the top players and a variety of channels to bring the club’s brand on the market. For financial flexibility, Real Madrid managed to do the rezoning of the club’s old training pitches, recapturing exploitation rights sold off to various operators and licensees, setting up a stand-alone legal entity for management purposes, receiving a loan from Caja Madrid and pursuing opportunities for licensing and sponsoring of its products. To assemble is team of winning players, Real Madrid drew superstars like Zidane, Beckham, Figo, Brazilian striker Ronaldo, team captain Spanish forward Raà ºl, and Brazilian defender Roberto Carlos as well as goalkeeper Iker Casillas. The selling concept was that only the superstars can draw new superstars. In terms of brand and content, Real Madrid expanded the reach of its Real Madrid TV, developed RealMadrid.com and 1 on 1 fan relationships (mobile, TV, internet), and distributed its Real Madrid merchandise through its own stores and retail networks. In order to capitalize on its inner strengths, Real Madrid expanded to Asia and North America by gaining as much elasticity on their brand. 2. Who are Real Madrid’s customers? How is the market segmented? The Real Madrid’s customer are its supportive fans, cardholding and non-cardholding members. They have a love relationship with Real Madrid as they support only the winners and care about their hobby needs. 3. Who has more power – Real Madrid or the players? Real Madrid has an empowering brand power as they set up a leadership flag for quality soccer teams. The players pay for themselves, but as long as they don’t have a leading brand to promote them, they won’t grow on popularity and increase their royalties. 4. What risks does Real Madrid face? Real Madrid cannot capture superstars overnight. The churn rate cannot be controlled. New wealthy investors offer higher salaries to the superstars. Overexposure and excessive commercialization receives already enough criticism. Also in the end soccer is an uncertainty game.

Human Resource of Ritz Carlton Essay

Introduction In today’s economy where knowledge and skills demand are rising, it is also the responsibility of an organization’s human resource team to analyze and ensure they recruit the most appropriate candidate for the job. Organisations have been seeking, attracting and retaining the best talents available in order to overcome the competitive challenges that they are facing today. Apart from achieving the strategic goals and objectives of an organization, human resource management (HRM) also plays a part in the output of a company performance as it lays down strategic decisions, policies, as well as systems, that may affect the most important asset in the organization, its employees (Armstrong, 2008, p.5). In this assignment, it will reference to Ritz Carlton that is one of the most successful organizations that have acknowledged their human resource (employees) as the most important asset to achieve goals and objectives. The focus on human resources into recruiting, selecting and development has aided them to achieve several worldwide recognition awards such as the gold standard of hospitality (The Ritz-Carlton Hotel Company, 2011). Recruitment and Selection Hellriegel and Slocum (2007, p.161) states that Ritz Carlton knows the type of employees they are looking for in every job position, and is careful to only employ those who display the skills and behavior required to accomplish the job. Ritz Carlton has always been successful in selecting and recruiting the most suitable talents to their organisations that will fit into their cultures, values and service standard that is crucial in maintaining or even heighten the standard of Ritz Carlton. With positions that require employees to be on the front line to interact and serve guests, it is of utmost importance that an employee is able to provide the level of service required to meet or exceed the satisfaction level of the guests as failing to do so may result in negative feedback, leading to poor company performance. In the success of Ritz Carlton, its employees had played a significant role by blending into the organization’s culture, abiding by the organization’s value and philosophy, to create a unique and pleasant experience for its guests. Training & Development A well planned and structured training not only provides information and direction to accomplish specific tasks related to organizational needs and objectives, it also leads to behavioral change and improvement in job performance (Vaughn, 2005, p.2) In Ritz Carlton, be it current employees or new hires, employees are provided with an array of opportunities to learn and develop skills to facilitate and enhance employee performance. In the case of an employee in management role, training could lead him to better decision-making skills for both himself, and for the organization. For employees in the non-management positions, training could include developing the necessary skills, knowledge, the right mindset, as well as the abilities to resolve problems. Today, with the numerous awards won for its legendary services, Ritz Carlton had proven that its employees had been consistent in demonstrating the skills, knowledge, and behavior obtained via training. With their heavy focus on human resources training and development, employees are more equipped and knowledgeable in tackling problems, changes or any obstacles while performing their tasks which will lead to increased productivity which may be crucial for organizations that may need constant improvement. Employee Retention For an organization to be relying very much on its employees Ritz Carlton have not only provided a unique work environment, it has also recognized the needs to prioritize the health and well-being of its employees as a mean to retain its talented employees. By being able to retain the talented individuals in the organizations, Ritz Carlton will be able to invest their capital more efficiently as they do not need to waste time and money on new hires and re-trainings. High-turnover rate of any organisation will be disruptive and non-productive for the work environment that will might slow down or affect the growth of the organisation. Therefore, retaining the best talent within the organisation is also crucial for any organisations. Ritz Carlton is a good example as they create a very good working environment as they respect others and in return, receive the respect from others with their famous motto â€Å"We are ladies and gentlemen serving ladies and gentleman†. (The Ritz-Carlton Hotel Company, 2011). Employee Compensation Career development plans, opportunities to promote within the organization, complimentary employee meals and retirement plans are just some of the benefits offered by Ritz Carlton to motivate its employees. Apart from that, Ritz Carlton had also recognized the need to respond to the needs of its employees by getting employee feedback. By having motivated employees, Ritz Carlton had also gained a competitive edge by having more loyal and committed employees who would go the extra mile to get their job done. Conclusion Human Resource (employees) is the greatest asset to an organization as they contribute directly to the growth of an organizations. With capable and talented employees in the workforce, an organization can benefit greatly as its employees could make critical and responsible decisions that determines the progress of an organization. However, an effective and efficient human resource strategy needs to be implemented for both employees and organization to fully benefit from it. In the example of Ritz Carlton where its employees are its greatest asset, its human resource department has taken further measurements by analyzing and identifying the requirements of an individual who can perform the job. With the right attitude and beliefs, its employees are given a wide array of opportunities to learn and develop skills via training which would lead to increased productivity and efficiency. In an attempt to retain its top talents, Ritz Carlton had also been successful in providing attractive benefits, as well as a distinctive work environment, so as to keep its employees motivated, loyal and committed. To conclude, Ritz Carlton had been remarkably successful in its strategy of using its employees as its greatest asset to achieve its goals and objectives. References A. Noe et al.(2010): Human Resource Management: Gaining a Competitive Advantage(7th Edition) . New York: McGraw-Hill D.Hellriegel and W.Slocum (2007): Organizational Behavior (11th Edition) . USA: Thomson South-Western H.Vaughn (2005): The Professional Trainer: A Comprehensive Guide to Planning, Delivering, and Evaluating Training Programs(2nd Edition) . San Francisco: Berrett-Koehler Publishers M. Armstrong (2008): Strategic Human Resource Management: A Guide to Action(4th Edition) . US: Kogan Page Publishers The Ritz-Carlton Hotel Company,2011. About Us.[Online]. Available at: http://corporate.ritzcarlton.com/en/About/Default.htm. [Accessed 16 November 2011] The Ritz-Carlton Hotel Company,2011. Learn and Develop.[Online]. Available at: http://corporate.ritzcarlton.com/en/Careers/YourCareer/LearningAndDevelopment.htm. [Accessed 16 November 2011] The Ritz-Carlton Hotel Company, 2011. Gold Standards. [Online]. Available at: http://corporate.ritzcarlton.com/en/About/GoldStandards.htm#promise. [Accessed 16 November 2011] Bibliography H. Koontz and H.Weihrich(2008): Essentials of Management: An International Perspective(7th Edition) . New Delhi: Tata McGraw-Hill

Regilion and Moral Flaws in Young Goodman Brown

Alexandria Harris Mrs. Thompson Eng. 101 TR. 10:15-12:15 Good vs. Evil the Moral Flaws in Young Goodman Brown In Salem, Massachusetts religion was very prominent in the 1700s, especially during the Salem Witch Trials. Salem, Massachusetts was known for the numerous witch trials, and the persecutions. Many people were accused for practicing witchcraft, being bewitched, and for making covenants with the devil. Nathaniel Hawthorne introduces Goodman Brown as a newlywed husband who is going to embark on a tedious journey into the forest. This journey into the forest was to meet the Devil, and to establish a covenant with him.As he travels, Brown is faced whether to go against his morals, beliefs, and religion. Goodman Brown realizes not everything is what it seems, and he learns about the true morality of the people around him. In â€Å"Young Goodman Brown,† Nathaniel Hawthorne reveals the common differences between good versus evil, and the weakness of public morality, As the sto ry begins we meet Goodman Brown, and his newly wed wife Faith. The couple is talking about the journey Brown is going to take, and Faith is trying to convince him to stay until the morning to travel into the forest.Faith then tells Goodman that â€Å"A lone woman is troubled with suck dreams and such thoughts that she’s afraid of herself sometimes. † When Faith says that it is to let Brown know that she is scared to be alone at night, nor does she want him to tarry off to the forest at the moment. She would rather him stay with her so that she can feel safe, secured, and unharmed. Brown assures her that everything is okay, and that it is going to be a one nigh endeavor. Goodman clings on to this idea of Faith as he starts his journey into the forest. He hopes that as long as Faith stays holy, he can somehow find himself to resist the devil.Goodman Brown feels that the good in Faith’s heart will keep him making irrational decisions. The good that is in faith is s hown so that Goodman can travel without worrying about her. Nathaniel Hawthorne uses Goodman’s wife Faith to represent her purity as a woman. In the 1700s, a pure woman was the best thing in the world. If the woman was pure it made her worth more than anything that an impure woman could offer. Brown states that â€Å"she’s a blessed angel on earth; and after this one night I’ll cling to her skirts and follow her to heaven. Hawthorne is trying to convey that even though Brown has done wrong in his life Faith’s purity could save him from a life of sin. It was known in these times that the men would leave the family for religious purposes. Faith’s purity brings the well-being out of Goodman Brown because he knows that he can’t go wrong with her. Brown realizes that her purity is what keeps him in line, and it is why he insists on remaining good. If he remains on this path, remembers the purity of Faith, and resist wrong doing then he can remai n faithful to his religion.The ribbons that Faith puts on her hat also represent her purity. The color pink is often used when newborn baby girls are born to symbolize that they are young, innocent, and pure. As little girls get older they tend to like this color more than the rest. Pink is used frequently to show the feminine side of girls, and how they are different from boys. The pink ribbons are associated with innocence and modesty. Faith is considered pure because at the beginning she shows to Goodman that she doesn’t want him to leave her alone. The newly wed wife would rather have her husband around her than him travel afar.Hawthorne mentions the ribbons several times in the beginning, and this states her youthfulness as well as her happiness. Traveling into the forest is when the tone shifts from innocent and kindhearted to gloomy and melancholy. Angie Sole states that, â€Å"Goodman Brown’s experience in the dark, evil forest correlated and would have been r ecognized by Puritans as a symbol of mistrust of their own corrupt hearts and faculties. † Soler says this because it represents the deceit, and the darkness of man’s heart. Brown walking into the forest that was gloomy, dark, and the shadows he saw were fighting him.Brown felt like he couldn’t trust the figures because they were deceiving him by their looks. The evil in the story the forest was just like the evil in all the movies, and in the plots of story books. Going into a dark forest doesn’t symbolize anything good. Being in the forest, Brown knew he couldn’t trust his own self, nor could he trusts his desires to keep from doing wrong. The forest with all its evil, deceit, and darkness shows Brown that he doesn’t need to follow in to the path of evil. As Brown travels deeper into the forest, a man who informs him that he is late approaches him.The second traveler with Brown is much older than he is, and Hawthorne describes him to be â⠂¬Å"Considerable resemblance to him, though perhaps more features still they have been taken for father and son. † This is because they looked alike in similar ways. Older man carried a rod hat resembled â€Å"A great black snake. † This snake is the significance in the story because it is known for being a deceiver. In the Old Testament, the snake deceived Eve into eating the fruit from the Forbidden tree. The snake lay to Eve and Adam because the snake was sneaky, mischievous, and deceitful.This is why Eve was easily persuaded to the fruit. Another â€Å"rod/snake† reference is when Moses was trying to convince Pharaoh to let the people of Israel go. When meeting with Pharaoh, Moses casted out his rod, and it turned into a snake. Hawthorne describes the rod in the story as like it was somewhat alive. The snake represents the common evil Brown face throughout the story. Hawthorne uses the weakness of morality throughout the story. This shows how Brown was ashame d of what he was doing as well as what the people around him were doing.Going in the forest is when Brown recognizes the familiar faces. He notices the minister, deacon Gookin, and Good Cloyse traveling into the forest as well. As they are walking, Brown quickly throws his staff, and goes out of sight. It was as if he vanished into the deepening of darkness. Hiding behind the tree, Brown is staying out of sight of the three Salem church members. Making sure that the familiar people of town Brown uses the branches to hide do not see him. He didn’t want as much as a shadow of him to be seen, and while he was hiding Brown begins to pray.As he praying the atmosphere changes, and the clouds start to shift. The Brown hears the indistinct voices laughing, and conversing among each other. This is when he notices something floating in the sky, and this is when he realizes that is its Faith’s pink ribbon. Goodman Brown proclaims â€Å"My Faith is gone! There is no good on earth ; and sin is but a name. Come, devil1 for to thee is this world given. † He says this in spite of the possibility of Faith being in harm’s way. Faith being alive is how Brown was so comfortable with making this journey to speak with the Devil.Her being safe, secures, and out of harm’s way is what made the trip easier, and he used her faith to allow him to resist into temptation. Brown begins to continue walking at a faster pace because he wants the journey to be over with. Getting closer to his destination he comes across an open space that has poles lit up with fire, and this is followed by the thunderous cry of people chanting hymns. Brown comes to the space, and he notices some of the Salem towns people were there too/ He see the minister, Deacon Gookin, and Goody Cloyse, but Faith is nowhere to be found.Brown is confused with what he is seeing. There were two figures that were vaguely noticeable, but Brown thinks they are his parents. Nether the less, he was seized by the arms by the minister and the deacon. They start walking him to the blazing rock where he sees the unveiled. The morality of the people had been changed because Goodman Brown thought all the people were of one faith when they weren’t. The people all walk to the middle of the open space, and the woman who was wearing the veil followed them. A voice begins to speak and this is led to believe that it is the Devil.He calls everyone to attention letting the people know that things are about to come to order. The woman under the veil then reveals herself, and she is no other than Faith. Brown realized that she is a part of the demonic meeting he speaks to her and says â€Å"Look up to the heaven, and resist the Wicked one. † Brown feels that Faith shouldn’t go down the path that he was going down. Since Faith is believed to be the only pure soul in his life, and he wants her to stay in that shape, form, and fashion Regardless of the temptation that she is faced he wants her to resist it.Brown returns to the Salem village the next morning with a new perspective about everyone. The people surrounding him seemed to be coming off as unrealistic, and this is when he starts to think that everything is not supposed to happen. Goodman feels that not only were his morals changed, but the people around him did too. Their morals, beliefs, and religions have changed because before he went into the forest. Brown felt that he was the only one doing wrong, but until he goes into the forest is when he sees the true nature of the people.Hawthorne reveals man weakness to their moral, religion, and beliefs could easily be different†¦ Hawthorne shows that the holiest man could very well be a sinner. Not one man is subjected to being holier than the other. Brown saw the further he went into the forest the more vulnerable to following into evil. Once Faith sees Goodman Brown she runs up to him with joy of knowing that he returned without being harme d. After being in that forest for a night, Brown could not decipher what was right, and he could not tell if what he was seeing was wrong.Being release from Faith’s embracing hug he can not look at her the same. The look was so stern, and sadly given to her, that he passed her without even acknowledging her with a proper greeting. Her female purity was once sacred to Goodman Brown, and he felt that if she kept her faith he too could to right in his life. With the feeling of being deceived, lied to , and bamboozled her purity is no longer void, and it dissolves into nonexistence. Goodman’s innocence left him as he began the journey into the forest, but doing this made him feel corrupted beyond reasons explainable.This shows that everything Brown has seen could very much be a figment of his imagination. In conclusion, Goodman Brown sees that there is more than meet the eye, and that no man is far from sin. Nathaniel Hawthorn shows that your faith may betray you, but it i s also the truth of a waking experience. In this short story Hawthorne uses the differences of good versus evil, and the weakness of morality to convey how people were in the 1700s. By using Goodman Brown, he was able to show the understanding of sin, and to let go of world dependence, and to strive for the life without sin.