Yves Saint Laurent - Fashion and the Gucci Group

Yves saint Laurent is one of the worlds leading port designers in apparel, foot have, hand grips and accessories. This high stop over fashion house is cognise to be a life-style soil for the luxurious velocity class, who want to be trendsetting but still exceedingly exclusive. They are one of the pioneers of design wear which makes this company so unique. scour though they are passing successful, they still have their challenges.\n nonpareil Laurent is one of the strongest markers having presence in the world with over 70 stores spread across trey contrastive continents and ten antithetic countries. They are also rig in high-end department stores much(prenominal) as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. some other strength of Saint Laurent is the extensive history that it has which makes this company so special and unique. It is known as the Reviver of Couture, which still is the companys motto. Likewise, the fashion house has modify into some different categories of several(a) products such as footwear, accessories and handbags, which allows the brand to create an identity in many areas of fashion. It also allows the brand to meet many different people needs depending on their desires. When The Gucci host purchased the fashion house, it rendered the constancy of the brand since it was non as successful as its competitors. Gucci Group came in and gave Saint Laurent a fresh new look, which has totally revenue positives for the fashion house.\n til now though Saint Laurent has many strengths it also contains some weaknesses. maven of their few weaknesses is that their brand has not used their logo on their products, unlike their competitors, which makes the brand less(prenominal) identifiable to the average eye. For example, the Gucci logo is very common amongst a Gucci handbag while the Saint Laurent logo is typically never seen, but if you know their designs you would recognise a Saint Laurent bag easily. Since Sa int Laurent has just been bought by The Gucci ...